Real clients. Real numbers.
The actual wins from SaaS Google Ads engagements — each one a one-page case study, alongside what clients say on camera.
Engineering SaaS
Increase in conversions
ClearCalcs
Made Google Ads one of ClearCalcs’ highest-converting channels — growing trials and paying users several-fold and outconverting SEO for the first time.
Social media SaaS
Of conversion goal reached
Sked Social
Trusted by 5,000+ companies, Sked Social runs fast-changing monthly sprints. I’ve continuously surpassed the targets set — reaching 195% of the conversion goal while keeping CPA under budget.
Fraud-detection SaaS
Increase in conversions
SEON
An in-depth audit surfaced key tracking issues and ad-copy opportunities. A full copy overhaul lifted CTR 55% and more than doubled conversions.
Data platform
More MQLs than other paid channels
Y42
After several funding rounds, Y42 needed to grow with paid social. I’ve driven 2× the MQLs of all their other paid channels — at roughly half the cost.
Marketplace
Increase in click-through rate
Bark
Already at scale and reliant on Google Ads, Bark wanted sharper ad copy. The new ads delivered up to a 30% lift in conversion per impression.
FinTech · Mortgage
Loan enquiries in a few weeks
LoanLink
Launched and managed LoanLink’s first Google Ads campaigns, delivering their first 100+ enquiries under €150 each. Later acquired by Baufi24.
Hear it straight from clients.
“One of the best media buyers I’ve ever worked with…”
“He has so much more experience than just the PPC side…”
“Michael ALWAYS delivers strong results…”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing…”
“Michael’s Google Ads Auditing service is fantastic…”
What people say.
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.