Data, analytics & reporting.
Use data to answer your biggest questions, find root causes, spot leverage points, and unite your team with clear processes.
Three ways data starts to pay off.
Answer your biggest questions
From CAC by channel to retention by cohort — get clean, defensible answers you can ship to the board.
Spot high-leverage opportunities
Compare channel mix, content, and ad creative. Find the 10% of effort driving 70% of results.
Unite your team with workflows
Reporting your sales, marketing and finance teams all agree on — and actually use weekly.
The data stacks I work with.
GA4
Google Tag Manager
BigQuery
Looker Studio
Segment
Mixpanel
HubSpot
Salesforce
Stripe
PostHog
Snowflake
dbt
Pick the right scope.
Report builds
- •Audit existing reporting
- •Build dashboards in Looker Studio
- •2-week turnaround
Data analysis
- •Ad-hoc deep-dive analysis
- •Channel & cohort comparisons
- •Recommendations report
Custom data stack
- •Pipeline design (GTM → BQ)
- •Attribution modelling
- •Long-term retainer
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.
•SaaS, B2B and finance specialist with 10+ years on Google Ads.
•Audits, account management, landing pages, analytics.
•50+ SaaS accounts worked on. Real data, not vibes.